# Sending an email

UbiQuity offers several ways to send email depending on your use case - from one-off campaigns to automated lifecycle emails and transactional messages. All email sending is managed through the Email module.

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### Before you send

Make sure your account is ready before sending your first email. See First Time Setup for details on configuring your database for email.

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### Ways to send email

**Mailouts** - The standard way to send a one-off email campaign to contacts in your database. You step through a wizard to build your content, apply filters to target the right contacts, and schedule your send. Best for newsletters, announcements, and regular campaigns.

**Automated Mailouts** - Set up emails that send automatically on a recurring schedule, triggered by date-based conditions in your contact data. Best for lifecycle messaging such as birthday emails, renewal reminders, and welcome programmes.

**Transactional Targeted Mailouts** - Send emails driven by records in a transactional database rather than your contacts database. Best for keeping customers informed as their request or account moves through a process - for example, sending a status update each time a record changes.

**Service Messaging** - Send critical service communications to contacts even if they have opted out of marketing emails. Best for essential notifications such as order confirmations, appointment reminders, and password resets where delivery is required regardless of marketing preferences.

**Advanced Scheduling** - Two additional scheduling options for automated mailouts. Event-based scheduling triggers a send when an API import with a matching tag completes. Personalised email scheduling sends to each contact at a specific time defined in a date and time field in your database.


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