# Push

UbiQuity Push lets you send notifications directly to users of your mobile app. If you have an iOS or Android app connected to UbiQuity, you can send targeted, personalised push notifications to your app users — even when the app is closed.

Push notifications are managed alongside your other channels in UbiQuity, which means you can segment your audience using the same database contacts and filters you use for email and SMS. You can also link app users to database contacts to take advantage of multi-channel messaging — for example, sending a push notification if an email bounces.

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### What you can do with Push

* Send one-off notifications to all app users or a filtered segment
* Personalise messages using database contact fields
* Set up automated notifications that trigger based on dates or contact data
* Register multiple apps against a single UbiQuity account
* Link app users to database contacts for cross-channel messaging

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### Supported platforms

UbiQuity Push supports iOS and Android apps.

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### In this section

* [Apps](/documentation/channels/push/apps.md) — Register and manage your apps in UbiQuity
* [Connecting Your App](/documentation/channels/push/connecting-your-app.md) — Developer guide for integrating your app with UbiQuity
* [Notification Templates](/documentation/channels/push/notification-templates.md) — Create reusable templates for your notifications
* [Notifications](/documentation/channels/push/creating-a-notification.md) — Create and send a push notification
* [Automated Notifications](/documentation/channels/push/creating-an-automated-notification.md) — Set up notifications that send automatically on a schedule or trigger

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### A note on permissions

App users control their own notification settings at the device level. On iOS, users can choose whether to allow notifications from an app and how alerts are displayed. Android works similarly, with notification settings managed within the app or device settings.

UbiQuity sends the notification to the device — whether it is shown to the user depends on the permissions the user has set. Notifications can appear even when the app is closed or the device is locked, as long as the user has notifications enabled.


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