# Service Messaging Service messaging — sometimes called transactional messaging — allows you to send essential communications to your customers in real time, regardless of their marketing opt-out status. These are messages your customers need to receive, such as: * Order or application confirmations * Appointment reminders * Password resets * Status updates on a request or application * Insurance notifications * Dispatched documents or tickets Unlike marketing emails, service messages are triggered by a customer action or business event rather than a campaign schedule. > **Note:** Service Messaging requires setup by the UbiQuity team. Contact UbiQuity to discuss your requirements. *** ### How it works Service messages in UbiQuity are triggered from your transactional or relational database. As a customer record updates — for example, as an application moves through stages — UbiQuity can trigger the relevant service email at each step. Because these are service communications rather than marketing messages, they are sent even if the contact has opted out of marketing emails. This is consistent with the intent of opt-out legislation, which is designed to protect consumers from unwanted marketing rather than from service-critical communications. *** ### Use cases **Customer-facing:** * Application, payment, or order confirmations * Password resets and account notifications * Status updates on an application, order, or payment **Operational:** * Service call or appointment confirmations * Notifications for dispatched documents or tickets * Progress updates as requests move through internal workflows *** ### Sending service messages via other channels Service messages are typically sent by email, but UbiQuity also supports sending them via TXT or push notification if those channels are more appropriate for your audience. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.ubiquity.co.nz/documentation/channels/email/service-messaging.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.