Interactive Emails

Add interactive elements to your email campaigns to increase engagement.

Interactive emails allow recipients to engage with content directly in their inbox — without needing to visit a separate landing page. Using CSS and HTML techniques, you can add movement, navigation, and input to your emails.

Interactive emails are more complex to build than standard emails and require support from the UbiQuity team. Contact UbiQuity to discuss what is possible for your campaigns.

---

What you can do with interactive emails

• Accordions and menus — group information into collapsible sections

• CSS animations — add movement and motion to your template

• Carousels — let recipients scroll through a gallery or product range

• Embedded video — allow video to be played directly in the email

• Animated GIFs — draw attention with motion (note: GIFs are not supported in Outlook versions prior to 2019)

• In-email forms — capture information entered directly into the email, such as NPS scores or survey responses

---

Compatibility

Interactive elements are supported on a limited number of email clients. For unsupported clients, a fallback version of the email must be provided so that all recipients have a functional experience.

Client	Supported
Apple iOS (iPhone/iPad)	Yes
Samsung (default email client)	Yes
Apple Mail (desktop)	Yes
Microsoft Outlook	No
Microsoft Outlook for Mac	No
Gmail (desktop and mobile app)	No
Outlook (desktop and mobile app)	No
Yahoo	No

Before building an interactive email campaign, check the proportion of your database using supported clients — this will help determine whether interactive elements are worth the additional investment and whether the fallback experience is sufficient for your audience.

---

Fallback emails

Because some recipients will open your email in a client that does not support interactive elements, a fallback version of the email must be created alongside the interactive version. The fallback is a standard email using similar content and assets.

In some cases this is a simple swap of assets. In others, the layout or content may need to be adjusted for the fallback to make sense on its own.

---

Tracking

Tracking for interactive emails is currently limited to external URL links and the View Online link. Events within the email — such as scrolling, entering fields, or clicking interactive elements — are not tracked directly. Responses captured in-email (such as survey answers) can be passed to a UbiQuity Survey to record and report on.