# Creating an Automated Mailout

Automated Mailouts let you send emails to contacts based on lifecycle events or date-based triggers - without manually sending each time. Common uses include:

* Sending a birthday email
* Following up five days after a purchase with a survey link
* Notifying a contact before their subscription expires
* Sending welcome programme emails

Automated Mailout filters work similarly to standard mailout filters, with additional options for date-based conditions - for example, *5 days after Sign-up Date*.

When you create an Automated Mailout you are taken to the **Automated Mailout Dashboard**. The mailout will not run until it has been activated. Use **Run Now** to trigger it immediately at any time.

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### Content and Preview

Build the email content in the same way as a standard mailout. See [Email Templates](/documentation/channels/email/email-templates.md) for details.

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### Track Links

Select the links to track in the same way as a standard mailout. See [Creating a Mailout - Track Links ](/documentation/channels/email/creating-a-mailout.md#track-links)for details.

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### Filter

The filter works similarly to a standard mailout filter.

#### Automatically excluded contacts

Contacts flagged as **GNA** or who are **Opted Out** are automatically excluded. See [Email Delivery and Statuses](/documentation/channels/email/email-delivery-and-statuses.md) for details.

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### Dedupe

Works the same as for a standard mailout, but duplicates are calculated at the time the Automated Mailout runs rather than at setup.

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### Recurrence

Set how often the Automated Mailout should run - for example, daily, weekly, or monthly.

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### Activate

The Activate screen shows a projected target count - the number of contacts expected to be included when the mailout next runs. This is a projection only, as data may change before the run date.

Once activated, the dashboard updates to include reporting and a run history. Deactivate the mailout to make changes.

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### Pre-send Checklist

We recommend prior to sending a mailout that you go through the pre-send checklist to make sure that everything has been double checked.&#x20;

{% file src="/files/6WzlxCixHSqX8JAZYBhj" %}

We also strongly recommend that you do a live email test send to yourself and/or other stakeholders to ensure that everything is working correctly for your email.

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### Mailout Projections

Once active, the **Mailout Projections** section shows how many emails are expected to send on future dates. Click a date to see which contacts would be included, and click a contact to preview how merge fields will appear for them.

Projections are based on current data and may differ from actual sends if your database changes before the scheduled date.

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### Mailout Report

See [Mailout Reports](/documentation/channels/email/mailout-reports.md) for details on viewing and interpreting Automated Mailout reports.


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