# Email

Email is UbiQuity's primary channel. From one-off mailouts to automated lifecycle campaigns, the email module gives you the tools to create fully branded, personalised emails and send them to the right people at the right time.

Emails are built using EasyEdit templates - UbiQuity's template system that lets you create professional, responsive emails without needing to write code. If you have a web designer or developer, they can also build custom HTML templates for your account.

Because email is managed alongside your other channels in UbiQuity, you can segment your audience using the same database contacts and filters you use for TXT and push notifications.

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### What you can do with Email

* Send one-off mailouts to your database contacts
* Set up automated mailouts triggered by dates or contact data
* Send transactional and service emails based on database or transactional records
* Run A/B subject line tests on both one-off and automated mailouts
* Track link clicks, open rates, and email client data through mailout reports
* Create multi-article emails with personalised content for different contacts

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### In this section

* First Time Setup - Configure your database before sending your first email
* Email Templates - Build and manage email templates using EasyEdit
* Mailout Folders - Organise your mailouts and create folder-level filters and reports
* Mailouts - Create and send a one-off mailout
* Automated Mailouts - Set up mailouts that send automatically on a schedule
* Transactional Targeted Mailouts - Drive emails from transactional database records
* Service Messaging - Send critical service communications to contacts regardless of marketing opt-out status
* Advanced Scheduling - Event-based and personalised email scheduling options
* A/B Subject Testing - Test subject lines on one-off and automated mailouts
* Mailout Reports - View and interpret mailout performance data
* Share to Social - Let recipients share email content to social networks
* Email Delivery and Statuses - Understand how emails are delivered and what each status means
* Building Optimised Emails - Best practices for responsive, cross-client email design
* Interactive Emails - Add interactive elements to your email campaigns


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