Channels
Understand the different ways UbiQuity can send messages to your audience, and choose the right channel for your campaign.
Overview
UbiQuity supports three outbound channels for communicating with your contacts: Email, TXT, and Push. Each channel has different strengths depending on your message type, audience, and engagement goals.
Rich content, newsletters, and detailed communications
TXT
Short, time-sensitive messages with high open rates
Push
Real-time alerts and re-engagement for app or web users
Email is the most versatile channel in UbiQuity. It supports rich content including images, layouts, and personalisation, making it well suited for newsletters, promotional campaigns, transactional messages, and anything that benefits from a designed template.
Common use cases include:
Promotional and marketing campaigns
Newsletters and regular updates
Transactional or triggered communications
👉 See Email for full details on setting up and sending email campaigns.
TXT allows you to send short text messages directly to a contact's mobile number. Because TXT is delivered to the device itself, it tends to achieve high open rates and is particularly effective for time-sensitive or high-priority communications.
Common use cases include:
Appointment reminders and confirmations
Urgent alerts or time-limited offers
Follow-ups to email campaigns
👉 See TXT for full details on sending TXT messages.
Push notifications allow you to send real-time messages to users who have opted in through a mobile app. They are useful for re-engaging users and delivering timely, contextual updates without relying on email or SMS.
Common use cases include:
Real-time alerts and updates
Re-engagement campaigns for lapsed users
Time-sensitive announcements
👉 See Push for full details on setting up and sending push notifications.
Choosing the right channel
If you're unsure which channel to use, consider:
How much content do you need to include? Email supports rich layouts; SMS and Push are better for brief messages.
How urgent is the message? SMS and Push are better suited to time-sensitive communications.
Where is your audience? Push requires users to have opted in via an app or browser, while SMS requires a valid mobile number.
In many cases, channels work best in combination - for example, sending an email campaign followed by an SMS reminder to non-openers.
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